Company Background The Company designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. The Company's fiscal year is the 52- or 53-week period that ends on the last Saturday of September. Products iPhone iPhone is the Company's line of smartphones based on its iOS operating system.
In October and November 2020, the Company released iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max, all with 5G technology. In September 2021, the Company released iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max. Mac Mac is the Company's line of personal computers based on its macOS operating system.
In November 2020, the Company released new versions of MacBook Air , 13-inch MacBook Pro and Mac mini , and in May 2021, the Company released a redesigned iMac , all powered by the Apple M1 chip. In October 2021, the Company released a redesigned MacBook Pro, available in 14- and 16-inch models and powered by the Apple M1 Pro or M1 Max chip.
iPad iPad is the Company's line of multipurpose tablets based on its iPadOS operating system. In October 2020, the Company released a new iPad Air , and in April 2021, the Company released a new iPad Pro powered by the Apple M1 chip. In September 2021, the Company released an updated iPad and a new iPad mini .
Wearables, Home and Accessories Wearables, Home and Accessories includes AirPods , Apple TV , Apple Watch , Beats products, HomePod , iPod touch and accessories. AirPods are the Company's wireless headphones that interact with Siri . In December 2020, the Company released AirPods Max , new over-ear wireless headphones, and in October 2021, the Company released the third generation of AirPods.
Apple Watch is the Company's line of smart watches based on its watchOS operating system. In September 2021, the Company announced Apple Watch Series 7, which was available starting in October 2021. Apple Inc. | 2021 Form 10-K | 1 Services Advertising The Company's advertising services include various third-party licensing arrangements and the Company's own advertising platforms.
AppleCare The Company offers a portfolio of fee-based service and support products under the AppleCare brand. The offerings provide priority access to Apple technical support, access to the global Apple authorized service network for repair and replacement services, and in many cases additional coverage for instances of accidental damage and/or theft and loss, depending on the country and type of product.
Cloud Services The Company's cloud services store and keep customers' content up-to-date and available across multiple Apple devices and Windows personal computers. Digital Content The Company operates various platforms, including the App Store , that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts.
The Company also offers digital content through subscription-based services, including Apple Arcade , a game subscription service; Apple Music , which offers users a curated listening experience with on-demand radio stations; Apple News+ , a subscription news and magazine service; and Apple TV+ SM , which offers exclusive original content.
During 2021, the Company released Apple Fitness+ SM , a personalized fitness service. Payment Services The Company offers payment services, including Apple Card , a co-branded credit card, and Apple Pay , a cashless payment service. Markets and Distribution The Company's customers are primarily in the consumer, small and mid-sized business, education, enterprise and government markets.
The Company sells its products and resells third-party products in most of its major markets directly to consumers, small and mid-sized businesses, and education, enterprise and government customers through its retail and online stores and its direct sales force. The Company also employs a variety of indirect distribution channels, such as third